Comparison
Novara.Chat vs Gorgias
Gorgias dominates e-commerce support. Novara.Chat is built for service businesses. Here's when to use each — and why comparing them might mean you're looking at the wrong category.
The quick summary
Novara.Chat
Best for:
- Service businesses: salons, clinics, law firms
- Appointment booking and lead capture
- Small teams wanting simplicity
- Predictable, affordable pricing
- AI-first, self-service approach
Limitations:
- No e-commerce helpdesk features
- No ticket management or team inbox
- No order lookup or refund automation
- Not built for high-volume support teams
G
Gorgias
Best for:
- E-commerce brands (Shopify focus)
- Support teams handling tickets at scale
- Businesses needing order/refund automation
- Brands with dedicated support staff
- Companies wanting a full helpdesk solution
Limitations:
- Expensive ($60/month minimum, scales with tickets)
- Overkill for simple chatbot needs
- Complex setup, steep learning curve
- No native appointment booking
- Focused on support, not lead generation
Feature comparison
| Feature | Novara.Chat | Gorgias |
|---|---|---|
| Primary focus | AI chatbot + booking for services | E-commerce helpdesk + automation |
| Appointment booking | Native booking add-on | Not available |
| Starting price | €49/month | $60/month (50 tickets) |
| AI conversations | Unlimited | Varies by plan |
| Ticket management | Not included | Full ticketing system |
| Order lookup/automation | Not included | Deep Shopify integration |
| Setup complexity | 15 minutes | Hours to days |
| Target user | Service businesses, solopreneurs | E-commerce support teams |
| Lead capture focus | Core feature | Limited |
| Team collaboration | Basic | Advanced (assignments, tags, rules) |
Pricing comparison
Novara.Chat
Starter€49/month
AI conversationsUnlimited
Booking add-on+€30/month
Per-ticket feesNone
G
Gorgias
Starter$60/month
Tickets included50/month
Additional tickets$0.40+ each
Automation add-ons$25-180/month
Which should you choose?
Choose Novara.Chat if...
- You're a service business, not e-commerce
- You need appointment booking, not ticket management
- You want simple setup and predictable pricing
- You're a small team or solopreneur
- Lead capture is more important than support volume
Choose Gorgias if...
- You run a Shopify or e-commerce store
- You have a dedicated support team
- You need order lookup and refund automation
- You handle hundreds of support tickets weekly
- You need advanced team routing and rules
Visit Gorgias.com to learn more about their platform.
Other comparisons:
Frequently asked questions
Built for service businesses, not e-commerce
If you book appointments, Novara.Chat is the right choice. Try free for 7 days.